Research Summary

Catalog discoverability and search relevance are becoming top determinants of inquiry conversion in B2B commerce.

Analysis

Buyer intent capture improves when taxonomy, search ranking, and page speed are optimized together.

Outlook

AI-assisted search experiences and buyer-specific ranking models will become mainstream.

Key Findings

• Search relevance improvements increased inquiry rates
• Category architecture simplification reduced navigation friction
• Performance tuning lowered abandonment during product exploration